Get in touch

For further advice please contact us for a free consultation.

+44 (0)3330 143 401


As an Operating Partner at gunnercooke and MD of Impetus/Jeito, Patrick brings 20 years’ experience of working with clients across a range of sectors, including technology, financial services, manufacturing, retail and professional services.

He works alongside business leaders to drive transformation and change within their organisations – from shedding light on what real-life company culture looks like to building strategic plans based on independent client, supplier, and reseller interviews and insight.

Patrick has worked with businesses of all sizes, from fast-growing SMEs to global organisations, as well as leadership and product management teams on a range of projects from:

  • Mapping culture and key processes to support management teams to understand their own culture and build more engaged workforces, that deliver more effectively
  • Independent client, supplier, and resellers interviews to deliver powerful insights into service delivery, future opportunities and competitor activity
  • Benchmarking for internal culture, sustainability/ESG, client feedback, and marketplace/competitor positioning
  • Cultural Due Diligence reviews for organisations looking at acquisitions or post-M&A integration
  • Board and management team effectiveness reviews and workshops
  • Diversity & inclusion support for leaders to understand their role and build confidence to put in place effective plans to drive inclusion
  • Development programs for teams and leaders, from boards and leadership teams to inclusion councils and resource group leaders
  • Developing and launching major thought leadership pieces and creating (and testing) global propositions to drive successful sales, as well as overseeing high-value proposals with crystal clear messaging

Patrick is particularly interested in the balance between the role academic research plays in building corporate understanding and the practical realities of planning and running a business.  As such, he hosts ‘future forums’ and best practice sharing communities for practitioners in the following areas:

  • HR/Diversity & Inclusion/Culture
  • NEDs
  • Employee Resource Groups/Employee and Affinity Networks
  • Government Affairs

Patrick Advises on

  • Business strategy, including proposition development and ESG
  • Culture, behaviour and change
  • Independent client, supplier and reseller insight
  • Board and management team effectiveness
  • Inclusion and diversity
  • Thought leadership and market research

Experience Highlights

Previous roles

  • MD and Strategic Project Lead, Jeito Consulting (2017-2021)
  • Strategy Director / Strategic Marketing Director, Duff & Phelps (2012-2017)
  • Co-Founder and Director, Radius Business (2012-2017)
  • Project Lead, Microsoft (2006-2011)
  • Head of Business Development, Pricewaterhousecoopers LLP (2004-2006)


  • MSc, Management Consultancy and Organisational Change, University of London
  • Postgraduate Diploma in Marketing, Chartered Institute of Marketing
  • BSc Business Economics and Accountancy, University of Southampton

Get in touch

For further advice please contact us for a free consultation.

+44 (0)3330 143 401